Immersive Cultural Installation
Overview
Immersive Cultural Installation & Interactive Booth Design
Six Steeds is an immersive cultural installation created for STACCATO, translating traditional Chinese festive rituals into a contemporary brand experience.
The project reinterprets symbolic activities such as sugar sculpting, calligraphy, fortune rituals, and games as interactive spatial moments within a public atrium.
By combining cultural storytelling with playful participation, the installation invites visitors to engage, explore, and celebrate the arrival of spring.
Freelance Installation Design
TYPE
LOCATION
China
YEAR
2026
Concept Development,
Spatial Experience Design,
3D Visualization
ROLE
Rhino3D, Enscape, Photoshop
SOFTWARE
STACCATO
CLIENT
Concept
Six Steeds Galloping into Spring
Inspired by the legendary Six Steeds, the installation celebrates the energy of spring through a sequence of symbolic cultural experiences.
Each booth reimagines a traditional festive ritual as an interactive environment, transforming heritage practices into contemporary spatial encounters.
The project creates a shared journey where visitors collect blessings, memories, and moments of participation throughout the installation.
The installation was developed to align STACCATO’s seasonal campaign with a festive and culturally resonant public experience. Traditional motifs, vibrant colors, and symbolic rituals informed both the visual language and the visitor journey, creating an environment that felt playful, immersive, and brand-connected.
SPATIAL VISUALIZATION
3D visualizations were developed using Rhino3D, Enscape, and Photoshop to study spatial composition, visitor flow, and the relationship between individual booths within the atrium environment.
The renderings were used to communicate atmosphere, scale, and experiential qualities throughout the design process. (All 3D visualizations were developed by the designer.)
VISITOR JOURNEY
Collecting Blessings Through Six Experiences
The installation is organized as a sequence of six interactive experiences, each representing a distinct cultural ritual. As visitors move from booth to booth, they participate in activities, receive stamps, and gradually build a playful journey of discovery. This circulation strategy transforms the installation into both a brand environment and an immersive public experience.
DESIGN DEVELOPMENT
The design development explores key cultural motifs—including horses, lanterns, and symbolic forms—which informed the spatial layout and visual language of the installation.
3D visualizations were developed to explore spatial composition, booth layouts, and experiential elements before construction.
Lucky Horseshoe Motif
Symbol of good fortune
Lantern Design
booth design
Booth 1
Sugar Art Experience
A live demonstration of traditional Chinese sugar sculpting.
Visitors observe artisans shaping delicate figures and receive a handmade sugar candy as a souvenir, transforming a cultural craft into a memorable interactive moment.
Height | 9.2 ft
Feature | Live sugar sculpting
Interaction | Handmade candy souvenir
Booth 2
Fortune Wheel
Spin for Your Fortune
Inspired by traditional fortune rituals, this booth invites visitors to spin the wheel and discover a symbolic lucky keyword for the year ahead.
The experience combines play, anticipation, and participation, turning a simple action into a festive and engaging interaction.
Height | 9.8 ft
Feature | Fortune Wheel
Interaction | Discover a lucky keyword
Booth 3
Blessing Pavilion
Blessing Tags
Visitors select a blessing tag that reflects their hopes and wishes for the coming year.
The booth transforms a symbolic ritual into a quiet and reflective interactive space, allowing participants to take home a meaningful token of good fortune.
Height | 8.4 ft
Feature | Blessing tags
Interaction | Select and keep a wish charm
Booth 4
Pitch-Pot Game
Ancient Pitch-Pot Challenge
Inspired by a traditional court game, this booth reinterprets pitch-pot as a playful physical challenge within the installation.
Visitors aim for the target vessel from a designated distance, creating an energetic moment of participation within the larger festival journey.
Height | 9.8 ft
Feature | Pitch-pot game
Interaction | Hit the target
Booth 5
Calligraphy Studio
Calligraphy & Fortune Writing
This booth invites visitors to engage with the tradition of calligraphy through live writing and symbolic phrases.
The experience highlights gesture, language, and cultural expression, transforming calligraphy into an immersive and participatory spatial moment.
Height | 9.8 ft
Feature | Live calligraphy
Interaction | Receive a written blessing
Booth 6
Photo Booth
Capture the Moment
A playful photo moment designed to conclude the visitor journey and encourage social sharing.
The booth extends the installation beyond the physical event, allowing visitors to document and remember the experience through branded visual content.Height | 9.6 ft
Feature | Photo moment
Interaction | Capture and share the experience
Central Booth
The central booth functions as the visual anchor of the installation, showcasing the brand’s product display while providing a photo opportunity for visitors.
Height | 10.5 ft
Feature | Product display
Interaction | Take a photo
Final EXPERIENCE
The completed installation brought together brand identity, cultural storytelling, and visitor participation within a shared public environment.
Through a series of immersive and interactive moments, the project transformed the atrium into a festive spatial experience aligned with STACCATO’s seasonal campaign.
