Immersive cultural installation
Project description
Immersive Cultural Installation & Interactive Booth Design
A series of interactive festival booths inspired by traditional Chinese cultural rituals, reinterpreted through contemporary spatial experiences.
The installation transforms heritage activities into playful spatial experiences, inviting visitors to explore, participate, and celebrate the arrival of spring.
TYPE
LOCATION
Experiential Installation
China
YEAR
2026
ROLE
Concept Development,
Spatial Experience Design,
3D Visualization
SOFTWARE
Rhino3D, Enscape, Photoshop
DESIGN concept
Six Steeds Galloping into Spring
Inspired by the legendary Six Steeds, the installation celebrates the arrival of spring through symbolic cultural activities. Traditional festive practices—such as sugar sculpting, calligraphy, fortune rituals, and games—are reinterpreted into contemporary spatial installations.
Each booth translates a traditional cultural ritual into an interactive spatial experience.
Brand Images
SPATIAL VISUALIZATION
3D renderings were produced using Rhino3D, Enscape, and Photoshop to explore spatial composition and visitor experience within the atrium environment.
All 3D visualizations were developed by the designer.
VISITOR JOURNEY
Collecting Blessings Through Six Experiences
Visitors travel through a sequence of themed booths, each offering a distinct cultural interaction. As participants complete each activity, they receive a commemorative stamp—turning the experience into a playful journey of discovery.
DESIGN DEVELOPMENT
The design development explores key cultural motifs—including horses, lanterns, and symbolic forms—which informed the spatial layout and visual language of the installation.
3D visualizations were developed to explore spatial composition, booth layouts, and experiential elements before construction.
Lucky Horseshoe Motif
Symbol of good fortune
Lantern Design
booth design
Booth 1
Interactive Sugar Art Experience
A live demonstration of traditional Chinese sugar sculpting.
Visitors observe artisans shaping delicate figures and receive a handmade sugar candy as a souvenir.
Height | 2800mm
Feature | Live sugar art
Interaction | Handmade candy
booth design
Booth 2
Forbidden City Fortune Wheel
Spin for Your Fortune
Each visitor may spin the fortune wheel once.
The segment indicated by the pointer reveals their symbolic “lucky keyword” for the year ahead.
After completing the activity, participants receive a commemorative stamp.
Height | 3000mm
Feature | Fortune Wheel
Interaction | Discover lucky keyword
booth design
Booth 3
Fortune Wish Pavilion
Blessing Tags
Visitors select a blessing tag that best represents their wishes for the coming year.
The chosen tag can be taken home as a symbol of good fortune and prosperity.
After completing the experience, participants receive a commemorative stamp.
Height | 2565mm
Feature | Blessing tags
Interaction | Hang a wish charm
booth design
Booth 4
Horse Spirit Pitching Game
Ancient Pitch-Pot Challenge
Inspired by a traditional Chinese court game, visitors throw arrows into a target vessel from a designated distance.
Landing three successful throws completes the challenge.
Height | 3000mm
Feature | Arrow toss game
Interaction | Hit the target
booth design
Booth 5
Ink Blessing Studio
Calligraphy & Fortune Writing
A professional calligrapher performs live calligraphy, creating traditional ‘福’“Fu” (fortune) characters.
Visitors may receive a handwritten blessing or try writing their own fortune on red paper.
Height | 3000mm
Feature | Live calligraphy
Interaction | Write a fortune
booth design
Booth 6
White Lion Horse Photo Booth
Capture the Moment
Visitors can take themed photos inside a New-Chinese-style horse stable photo booth.
Height | 2940mm
Feature | Photo booth
Interaction | Take a photo
booth design
Central Booth
The central booth functions as the visual anchor of the installation, showcasing the brand’s product display while providing a photo opportunity for visitors.
Height | 3200mm
Feature | Product display
Interaction | Take a photo
FESTIVAL EXPERIENCE
By merging cultural symbolism with contemporary spatial design, the installation creates an immersive festival environment where visitors interact with tradition through playful experiences.
